Levi Strauss & Co. To Donate $1 Million+ To Anti-Gun GroupsThe president and CEO of Levi Strauss & Co., Chip Bergh, has announced that the iconic company, "a pioneer of the American West," will donate more than $1 million to gun-control groups to help end "America's gun violence epidemic," a step the NRA denounced as a "particularly sad episode in the current surge in corporate virtue-signaling." In his announcement, through a commentary in Fortune magazine, CEO Bergh stated that Levi's is "known the world over as a pioneer of the American West and one of the great symbols of American freedom. "Nonetheless, as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work.... [D]oing nothing is no longer an option."
Bergh then reveals that Levi's has set up the Safer Tomorrow Fund to distribute more than $1 million in grants "to fuel the work of nonprofits and youth activists who are working to end gun violence in America. "Levi's is also partnering with leftist billionaire Michael Bloomberg's Everytown for Gun Safty, Giffords, and the pending Everytown Business Leaders for Gun Safety. The company also is doubling its employee donation match to groups associated with the Safer Tomorrow Fund, and it will pay its workers 5 hours a month for their volunteer work, which now can include "political activism."
"[W]e’re encouraging employees who are concerned about gun violence to get involved," states Bergh.Commenting on Bergh's announcement, the NRA said that "it's with some irony that Levi's" -- a symbol of American freedom -- "has abandoned this rugged image to team up with a billionaire oligarch in an effort to empower the government to trample upon the fundamental rights of the American people."As for Everytown Business Leaders for Gun Safety, the NRA said this "business wing of Bloomberg’s outfit is dedicated to leveraging member companies’ 'm